Advertisements for Toys at the Hagino-ya Toy Shop

Publisher: Tsuru-ya Kiyemon

c. 1827-1832

 

Advertising prints are known as “Hikifuda”.  These prints are also aka-e (prints entirely or predominantly in red), and were said to protect against smallpox.  The series is not listed in Kuniyoshi by Basil William Robinson (Victoria and Albert Museum, London, 1961).  The prints are each about 10 by 7 inches (25 by 18 centimeters), a size known as chûban.

 

 

Pinwheel and Papier-mâché Daruma Doll (Kazaguruma ni hariko no Daruma)

 

Papier-mâché Rabbit and Owl with a Child's Toy Drum (Mamedaiko ni hariko no usagi to mimizuku)

 

Papier-mâché Lion-dance Doll and Top (Koma ni hariko no shishimai)

 

Toy Rabbit and Hobbyhorse

 

Fish and Bird Pull Toys

 

This image from Kuniyoshi’s 1832 shunga book, Shunshoku mutamagawa (春色六玉川), resembles the above series.

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